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Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

Ira Kaufman, Chris Horton




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 | #83999 in Books |  Kaufman Ira |  2014-10-22 | Original language:English | PDF # 1 |  9.90 x1.00 x6.90l,.0 | File type: PDF | 368 pages

 | Digital Marketing Integrating Strategy and Tactics with Values a Guidebook for Executives Managers and Students

||2 of 2 people found the following review helpful.| A Guidebook for Digital Transformation|By Gozde Mert|The companies have to transform themselves to adapt the new digital era. Every company will be convinced to change eventually. Kaufman & Horton's Digital Marketing: Integrating Strategy and Tactics with Values book provides such a content that would accelerate the conviction process of the companies. I, as a strategic marketi| ||"Modern marketing must be reconstituted to move into the digital age. I applaud Kaufman and Horton’s effort to advance marketing. This book will prepare executives, managers, owners, and students to integrate digital marketing strategies and tac

Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage.

Bringing t...

You can specify the type of files you want, for your device.Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students   |  Ira Kaufman, Chris Horton. I was recommended this book by a dear friend of mine.

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