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Hollywood Gamers: Digital Convergence in the Film and Video Game Industries

Robert Alan Brookey




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 | #2068273 in Books |  Brookey Robert Alan |  2010-08-26 |  2010-08-26 | Original language:English | PDF # 1 |  8.50 x.56 x5.50l,.55 | File type: PDF | 188 pages

 | Hollywood Gamers Digital Convergence in the Film and Video Game Industries

||0 of 3 people found the following review helpful.| Outstanding book|By Keyser Soze|Dr. Brookey is a really intelligent guy! The book was great (even though it was required reading for his class).| ||"Highly recommended. All levels." ―Choice, June 2011

|"In touring the half-world of film-games, Brookey shows how brands are cross-marketed and why the production of multimedia brands has failed to live up to the talk." ―Edward Castronova, Indi

For years, major film studios have licensed products related to their most popular films; video game spin-offs have become an important part of these licensing practices. Where blockbuster films are concerned, the video game release has become the rule rather than the exception. In Hollywood Gamers, Robert Alan Brookey explores the business conditions and technological developments that have facilitated the convergence of the film and video game industries. Brookey tr...

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