[PDF.13zm] Type & Layout: Are You Communicating or Just Making Pretty Shapes (Kickstarting Business Series)

Type & Layout: Are You Communicating or Just Making Pretty Shapes (Kickstarting Business Series)

[PDF.ox33] Type & Layout: Are You Communicating or Just Making Pretty Shapes (Kickstarting Business Series)

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 | #169219 in Books |  The Worsley Press |  2005-03 | Original language:English | PDF # 1 |  9.69 x.38 x7.44l,.72 | File type: PDF | 176 pages

 | ISBN13: 9781875750221 | Condition: New | Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

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||0 of 0 people found the following review helpful.| A data-driven manual for marketing and advertising|By Didaskalos|If you're in marketing or advertisement, and work with graphic artists, this is very helpful. The conclusions are based on research, not subjective opinions. And the orientation is toward effectiveness rather than beauty. (A pretty layout isn't necessarily helpful in getting reader response!)

This will| |Type & Layout should be the definitive reference for anyone involved in design, publishing and print advertising. -- Philip Hamson, Advertising IT Liaison, Newcastle Newspapers Ltd, Aust.

Using principles of this sort, I make millions for my

With additional material by Geoffrey Heard and the original foreword by advertising guru the late David Ogilvy, this is a book for anyone who has a say in what appears in print and needs to know whether, as well as looking good, it will do its job by being read.

Out of print for several years, this expanded and updated edition of the book is based on research carried out by the author in Sydney. Parts were first published in a brochure Communicating or Just Making P...

You easily download any file type for your device.Type & Layout: Are You Communicating or Just Making Pretty Shapes (Kickstarting Business Series)   |  Colin Wheildon. I really enjoyed this book and have already told so many people about it!

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