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Why We Fail: Learning from Experience Design Failures

Victor Lombardi




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 | #1218591 in Books |  2013-07-30 | File type: PDF | 248 pages

||3 of 3 people found the following review helpful.| A Must Read for All Marketers and Designers!|By vincent lombardi|A logically written book that will aid all product designers,project managers, product managers, general managers, and marketers in their quest to create useful and profitable product offerings.The book offers valuable lessons learned through failure and the common sense solutions to succeed. The summaries at the| |The stories behind failures make for fascinating reading. But this book offers more. It provides important insights into both what can go right and what can go wrong in a product offering. To make great products, we need to understand what makes some fail and

Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.



You can specify the type of files you want, for your gadget.Why We Fail: Learning from Experience Design Failures   |  Victor Lombardi. Which are the reasons I like to read books. Great story by a great author.

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